Welcome!

I’m Yiting, and you can call me Viva.

I am going to graduate from Zhejiang University with a Master’s Degree in Journalism and Communication in June 2025. Resovled to become a communication reseacher, I am currently preparing for my PhD application.

My research interest lies in social support, interpersonal and technology-mediated communication, especially at the intersection of family and health contexts. I am greatly fascinated by an ultimate question: How can we support each other to overcome challenges in this constantly changing world?

Out of my academic zone, I go hiking, climb mountains and ride a bike on a regular basis to reinvigorate myself.

If you are interested in talking with me, please feel free to email me at yitingliu@zju.edu.cn

🔥 News

  • 2024.11:  🎉 Our paper “Proxy and Learning Back-feeding: How Older Adults in China Use Smartphones” is received the Top Paper Award in CCA Division of the 110th NCA, thanks for my co-authors!
  • 2024.11:  🎉 Our paper “Proxy and Learning Back-feeding: How Older Adults in China Use Smartphones” is accepted for publication on the journal “Mobile Media and Communication”, so excited!!
  • 2024.10:   Three paper are submitted to the 75th ICA, good luck.
  • 2024.10:  🎉 Our paper “Intergenerational Support Gap in the Digital Integration of Older Adults” is published on the journal “Global Journal of Media Studies”, thanks for my co-authors!
  • 2024.07:   Our research “Exploring Dynamics of Older Adults’ Smartphone Usage in China: Mental Health, Using Preferences, Smartphone Dependency” is presented at the 2024 IAMCR, thanks for my co-authors!

📝 Publications

2024
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[Communication Patterns Matter: Chinese Older Adults’ Openness to Share Personal Health Information in Families] (under review)

Yiting Liu, Siyue Li.

  • How do conversation and conformity orientations affect older adults’ perceived benefits of and barriers to sharing PHI in families, and thereby impact their sharing openness and health outcomes?
2024
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[Exploring Dynamics of Older Adults’ Nomophobia in China: Using Preferences, Attitudes toward Aging, and Mental Health] (under review)

Yiting Liu, Siyue Li, Shiyue Han, Xiaoting Liu.

  • How do older adults’ different smartphone using preferences, attitudes toward aging directly influence their nomophobia? Does their mental health serve as a significant mediator?
Mobile Media and Communication 2024
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[Proxy and Learning Back-feeding: How Older Adults Use Smartphones in China] (forthcoming)

Chengyu She, Yiting Liu, Siyue Li.

  • How do older adults’ perceptions of new technologies impact their different participation in two distinguished intergenerational support for smartphone use, and thus influence their digital literacy?
2024
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[Cultural Influence on Planned Alcohol Consumption: A Chinese Perspective on Self-view] (under review)

Wenjing Pan, Yiting Liu, Siyue Li.

  • How do pervasive drinking culture and individuals’ self-orientaions combine together influence Chinese people’s attitudes, perceived behavioral control, subjective norms, and thus impact their drinking intentions?
  • [Intergenerational Support Gap in the Digital Integration of Older Adults] (in Chinese). Siyue Li, Runnan Wei, Yiting Liu, Shiyu Han. Global Journal of Media Studies (CSSCI).

📝 Conference Presentations

  • 2024.11 Li, S.,Liu, Y., She, C. Proxy and Learning Back-feeding: How Older Adults Use Smartphones in China (Top Paper Award), the 110th NCA, New Orleans, USA
  • 2024.07 Liu, Y., Li S., Han, S., Liu, X. Exploring Dynamics of Older Adults’ Smartphone Usage in China: Mental Health, Using Preferences, Smartphone Dependency. the 2024 IAMCR, Christchurch, NewZealand.

💬 Research Experience

  • 2023.09-present, Research Assistant
  • Assisted Dr. Siyue (April) Li with the research program “the Impact of New Media Use on Older Adults’ Subjective Well-Being under the Perspective of Social Support” granted by the National Social Science Fund, including reviewing key literature, designing the theoretical research framework, analyzing the data and writing several core sections of a series of research paper.

🎖 Honors and Awards

  • 2024.11 Top Paper Award, ICCA Division, National Communication Association
  • 2024.10 Outstanding Graduate Student (Top 10%), Zhejiang University
  • 2022.11 Second Prize Academic Scholarship (Top 15%), East China Normal University
  • 2021.11 First Prize Academic Scholarship (Top 10%), East China Normal University
  • 2020.11 Second Prize Academic Scholarship (Top 15%), East China Normal University

📖 Teaching Experience

  • 2024.09 - present, Teaching Assistant, MIC3153M Health Communication, Zhejiang University
  • 2019.07 - 08, 2020.07 - 08, 2023.07 - 08, English Instructor, New Mufu Education Inc.

📖 Educations

  • 2023.09 - 2025.06 (expected), Master in Journalism and Communication, Zhejiang University, Hangzhou
  • 2019.09 - 2023.06, Bachelor in Journalism, East China Normal University, Shanghai

💻 Internships

  • 2022.08 - 2023.01, Dentsu Advertising, Shanghai, China.
  • 2021.07 - 2021.08, Shanghai Orient Webcasting Co.,Ltd, Shanghai, China.